We're not only your fiduciary financial advisor. We're your advocate.
For more than 45 years, JNBA Financial Advisors has championed a client-first philosophy. As an independent fee-only fiduciary advisor, we pride ourselves on delivering customized financial life planning and investment strategies that are designed to maximize your resources. Learn More »
Who We Are
Advice Driven by Advocacy®
As your advocate, we focus on helping you achieve your goals above all else. We take time to understand your pain points, passions, principles, and pursuits. We use this knowledge to develop custom, actionable, and efficient strategies to drive progress toward your goals. The result? Ongoing communication, collaboration with other professionals, and a custom, focused plan to help you arrive at your personal financial destination – wherever that may be.
WHO WE SERVE
An Advocate Throughout All Stages of Life
 Career Building
Career Building 
							 Balancing Abundance
Balancing Abundance 
							 Financial Independence
Financial Independence 
							 Family & Business Transitions
Family & Business Transitions 
							 Women in Transition
Women in Transition 
							INSIGHTS
Sharing our perspective on topics that matter.

2025 Year-End Tax Planning: Key Opportunities Under the “One Big Beautiful Bill”
The recently passed One Big Beautiful Bill Act (OBBBA) marks one of the most comprehensive tax reform packages in recent years—introducing a wide range of

Medicare Open Enrollment Reminders for 2026
Medicare Open Enrollment for 2026 has begun and will run from October 15 to December 7, 2025. During this time, Medicare participants can review and

Navigating a dementia diagnosis and its financial considerations
A dementia diagnosis can impact more than just your daily routines. It can alter families, futures, and finances. In our latest episode of the “Navigating
 
				 
				